atomictv David Bickerstaff
Artist, filmmaker and creative director of digital media for narrative environments

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Mary Quant

Victoria and Albert Museum
06/04/2019 – 16/02/2020

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Creative direction by David Bickerstaff
for NewAngle Productions

A series of videos including archive and new interviews.

This V&A retrospective explores how Mary Quant launched a fashion revolution on the British high street. Newangle developed 8 films for the exhibition giving insights into youth culture of the late 50s and 60s, Quant’s design process, marketing techniques, theories on fashion and the impact of her clothes. Archive research was carried out to source rarely seen footage for several content rich films, that convey Quant’s new ethos to fashion and the energy of her designs. In the centre of the mezzanine floor is a large projection incorporating photographs and quotes sent in from the public to the V&A capturing their personal moments and memories of wearing Quant clothes. NewAngle also filmed interviews with four women who worked or came into contact with Quant in the 60s providing unique perspectives on the fashion designer.

  Atomictv © David Bickerstaff